Consumer demand for Web-enabled TVs is double that for 3DTV this holiday season
One in five broadband households in the United States intend to buy a new television by the end of the year, with 73% of those buyers opting for an Internet-connected “smart” TV, according to a new Parks Associates report.
Demand for Web-enabled television is nearly twice that for 3DTV, underscoring the appeal for lower-cost video entertainment derived from the Internet, compared wth 3D.
The Parks study — “Consumer Decision Process: Holiday Intentions” — found that middle-class households with annual incomes from $50,000 to $75,000 are seeking Internet-connected TVs. Indeed, 20% of middle-class homes intend to purchase a smart TV, compared with 12% of households with incomes above $75,000.
“Smart TVs are now pushing into the mainstream, whereas previously smart-TV buyers were largely early adopters and those from high-income households,” said principal analyst Kurt Scherf. “The combination of a maturing product ecosystem with great holiday deals is putting smart TVs within the reach of the American middle class.”
While wider consumer interest in smart TVs may be good news for equipment manufacturers, increasing consumer access to over-the-top, or OTT, video content via Netflix, Hulu Plus, Amazon Prime and YouTube is worrisome for pay-TV providers. That’s because consumers who purchase a smart TV this holiday season also are more likely than average pay-TV subscribers to cancel or downgrade their pay-TV service within the next 12 months, according to Parks.
Indeed, No. 1 and 2 cable operators Comcast and Time Warner Cable reported a combined loss of nearly 300,000 video subscribers in their most recent fiscal quarters — losses the companies attributed to the economy and not necessarily OTT services.
“Smart TVs expand a household’s available content choices without raising content costs,” Scherf said. “Consumers pay a premium for the device now, but our research indicates these purchases could be part of a long-term plan for many budget-conscious households to reduce their overall [content] expenditures.”
Posted on March 17, 2011 by admin
I went to SXSW to learn and to network for my startup Swayable. Prior to going I decided I needed to have a giveaway of some sort that was an easy conversation starter so I could start conversations and practice pitching Swayable to random people vs. having to just cold start conversations with a smile and business card (lets face it, no one is interested in talking to you randomly if you just have a business card to give them.)
So I created 2 giveaways, I bought iPhone charger cables in bulk on eBay and then bought bulk screen wipes and put all of these in tiny bags with labels I made that had both my web and iPhone App link and QR code representing both.
My goals were:
- To talk to as many people as I could about Swayable;
- Get comfortable pitching;
- Learn how to pitch quickly to engage someone;
- Exit gracefully if a person wasn’t interested.
I looked at everyone at SXSW as potential customers and here’s what I learned.
- I learned that it’s awkward as hell to walk up to random strangers and pitch a product – thank goodness for my giveaways!
- I learned marketing language translates really poorly into pitching. People don’t connect with it and automatically are closed off.
- I learned very quickly that I struggled with a graceful exit if it was clear that someone didn’t’ connect with Swayable.
- I learned to ask for feedback. I would ask some people that I had a good conversation with. “How was my pitch, how would you pitch Swayable”
- I tried a variety of pitches and started to see what connected better based on the feedback I got simply from asking for feedback.
- At Meetups – I learned to listen first find out what the person was working on then when I pitched I’d customize it a bit to their industry/service.
- I learned that it’s perfectly ok that not everyone is going to “get it” and how to stop over talking and gracefully exit.
- I started pitching everywhere- Starbucks, Fed Ex Kinkos, out at the bars in lines (because SXSW has lines everywhere), in shuttles, and I actually pitched a couple of times in the pedi cabs next to other pedi cab passengers.
- I continued asking how to pitch better.
- I felt much more comfortable with the awkwardness of random pitching.
- I learned that women got my product much more than men. Validating that my target audience is definitely going more female than male.
- I learned that telling people I am the founder of the company actually helped a ton with credibility.
- I learned that telling people to actually try the product and send me feedback directly actually made people want to help!
- I learned that in 1 sentence I could tell if someone gets it or not. (note: day 1 it took me 3-4 fumbling sentences to get there)
- I am comfortable pitching in a wide variety of situations and can read people well if they get it or not.
- I can exit much more gracefully in the moments when someone does not click withSwayable.
- I learned that overall about 70% of the people I talked to “got” Swayable, likedSwayable. The other 30% will likely not be users and that is perfectly ok.
- I learned that it is possible to get to a point where you are so exhausted you don’t want to talk anymore and you still have 20 more give aways to hand out
One of the things I found odd is that not once did someone pitch me. I wasn’t stopped anywhere or given anything more than flyers handed out by tightly clothed women. No one else took the time to talk to me about there products or services outside of proper meet ups and networking events. I fully expected all sorts of startups to be pitching in creative ways, connecting, talking, meeting etc. I must have missed those locations but I was definitely looking for others doing the same thing
I’m not sure if what I did will help with the growth of Swayable. However, I feel great knowing that I am much more comfortable pitching and connecting with people aboutSwayable. I met some amazing people, learned a ton and will definitely be back next year at SXSW.
And if you’ve just read this full article…
Check out Swayable… in action, right here embeded on my blog (yes, you can embed any swayable on your site too )
Google TV launched a year and a half ago. The platform has gone nowhere since according to a recent survey. It relaunched late last year, which brought improved performance and a sweet search tool, but it’s still not worth your time. However, it’s finally getting a bit interesting thanks to Sony Internet TV root hack that enables Flash, finally breaking through the big media’s blockade preventing users from accessing Hulu and other streaming sites.
The hack is a bit involved. It takes four USB drives and a bit work to downgrade the OS to a previous release to enable the exploit that emulates an official system update to install the custom kernel. But it sounds like it’s worth the trouble.
The modded kernel opens up Google TV to all sorts of tomfoolery. This hack alone brings Flash, stops automatic updates (which would kill the root access), and enables NTFS support for external drives — all great updates to Google TV. However, root access finally allows developers complete access to Google TV. As The Verge points out, an adblock app is already in the talks.
Google TV is in trouble, but this is a step in the right direction. The platform was crippled shortly after launch when big media cut off access to sites like Hulu, ABC, NBC and other streaming sites. The Google TV team then spent the next year retooling the platform to be a cable TV companion. It was never supposed to be a device for cord cutters, they said. But it could be a device for cord cutters.
Like most things Android, the next Google TV update (ARM support) is supposed to bring prancing unicorns and enchanting fairies. But owners, clearly feed up with the lack of compelling features, took it upon themselves to hack Google TV and enable features taken away from them. Take note, Google. These are the features you should be adding.