Archive | December 2011

Netflix Now The Largest Single Source of Internet Traffic In North America

Netflix video streaming is now the single largest source of peak downstream Internet traffic in the U.S., according to a new report by Sandvine. The streaming video service now accounts for 29.7 percent of peak downstream traffic, up from 21 percent last fall.

That puts Netflix above HTTP websites (18 percent), BitTorrent (11 percent), and YouTube (10 percent) as a source of downstream traffic during peak times in North America. (BitTorrent still accounts for half of all upstream traffic). As whole, “real-time entertainment” (which is mostly video streaming, but also includes streaming music) accounted for 49 percent of downstream traffic in March, 2011, versus 19 percent for P2P file sharing, and 17 percent for Web browsing.

Video files are so big that it does not take much usage for it to take over in terms of bandwidth consumed. But these numbers definitely point to a future where video accounts for more and more of the traffic on the Internet. As recently as last November, Web video alone accounted for an estimated37 percent of Internet traffic.

But as Netflix CEO Reed Hastings points out, bandwidth to the home keeps increasing along with demand—he expects a gigabit to the home to be commonplace within ten years. As he told meearlier this month, “streaming is the core of our business,” but he also points out in the video below that most of the video to the home is cached on the edge of the network rather than going through the backbone.



Social TV Widgets Get Better and Better on FiOS TV

Social networking is alive and well on FiOS TV.  We’re now adding new features to the FiOS TV Facebook and Twitter Widgets.  And we’re letting Verizon At Home blog readers know about it first.

Since we introduced these Widgets just three weeks ago, subscribers have been able to view Tweets about the shows they were watching, see Facebook photos and albums, and update their Facebook status with the show they’re watching.

Customers tell us they love the new “social TV” Widgets, but they wanted more.  They want to send Tweets, not just look at them.  They want to create their own unique Facebook status messages.

Done and done.  We have already made the upgrades in New York City, and soon we’ll add them in all other FiOS TV markets too.

Subscribers can Tweet about the TV show they are watching or search and follow their friends’ Tweets.

Viewers can also update their Facebook status with their own messages.

All of this is simply done via the FiOS TV remote control and an onscreen keyboard.

One of the great things about FiOS TV is how easily the team here can upgrade and add features – features like these that cable hasn’t even thought of.

We will make a formal announcement of all this next week, but keep checking the Verizon At Home blog for the latest on the Widget Bazaar application marketplace.

Meanwhile, take a look at this news story that NBC10 Philadelphia did about our Facebook Widget.